I work at the intersection of creativity and technology, designing systems that help teams work smarter, faster, and more creatively. My focus is on building AI-powered workflows and content systems that make the creative process more intuitive and scalable, without losing its human touch.

At Orderific, I lead how AI is built into real products and workflows. I collaborate with developers, designers, and founders to create new workflows, systems, prompt libraries, and automation systems that support creative teams and simplify their daily work.

At TOML™, I’m a writer and creative for an in-house R&D storytelling platform by @toml.collective, where I lead creative strategy and editorial direction, shaping brand messaging, campaigns, and AI-assisted content for clients across finance, fashion, and culture.

My background spans advertising, production, and digital storytelling, with experience across the UK and Europe for brands including KFC, Tive Inc., Vianova.AI, Credins Bank, TEB Bank, and Muka Group.

Full CV: Linkedin.