The “Deadstock Generated” concept exhibits the hybridity in conversation to birth a new life to the deadstock fabric. Thus, introducing a fresh take on sustainability and street-wear fashion.

Comprised of 26 pieces and four units each, this collection explores themes of movement, fight and flight, deconstruction, and functionality between performance-based design and artistic expression. 


Conceptualized by & Creative Direction
@arondobroshi @debbbbonair for Fight or Flight

Art Direction & Writing @debbbbonair
Photography @arondobroshi
Make-up @edaagani
Shoes: @gentlishoes
Eyewear: @komono.kosova

Models
@sof1jasim
@1101020i
@tamipetkovska
@filip.dodevski

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Spring/ Summer Fashion Campaign 2024