We give purpose to our audiences’ lived experiences.
Who are we talking to?
Wants
A personal space that belongs to them
Objects resemble their personality
Positive empowerment
External Challenges
Not enough variety
Unsustainable
Boring and lack of choice
Expensive
Needs
To feel adored (prestige & power)
To feel confident (safety)
To feel creative (not the usual type/ unique)
Emotions
Dissatisfied
Frustrated
Consistent
Recognizable.
We communicate with poetry for good omen and respect.
We use a natural, authentic tone to connect with audience and brand.
We celebrate mindful objects that’s why HUGWO is like hugging your personal space.
We want the brand to portray the emotional aspect of its products, heritage, and craftsmanship. That’s why we use wordplay and poetry to tap into their natural habitat and experience.
Tone
Subjective, informal, and positive.
Emotional, uplifting, and calm.
We are respectful but not reverent.
We are peaceful but not too friendly.
We empower our audience.
What language I use for this particular brand?
I used devices like assonance and consonants that are fluid, easy to read, and almost lyrical. The brand overall uses a language that speaks slowly, in a quiet manner almost like tapping into mindfulness.
I use persuasive words and help customers feel safe by using powerful words.
The sentences I write have a rhythm to them, short sentences respect their time and simplify action. I only use long sentences to help them make a decision.
Perhaps, you want a sacred gift for your loved ones? Or you envision your heredity passed on by generations. Why not offer yourself a statement piece that brings joy and love into your home?
We champion sustainable hand-made statement pieces. Each finely piece we craft tells a story of beauty, tradition and connection offering you peace of mind, and calmness into your home.
Discover our collection.
Beautiful and bold conceptual orientation. Expressive color combinations. Strong sculptural character.
‘Sapphire Blue Vase’
A vase calls for elegance on a summer evening. Will I revoke a passion in the dining room?
Share a kiss among lovers and friends, will your love reflect the darkest of blues shining on the darkest of days, my lovely sapphire blue?
‘Macaroon Vase’
Galvanize one’s favorite dining corner. Blooming for love. Flowers are sprouting
I’m dancing on the table. Who’s ruminating? The looks of Daisy! You reflect like crazy. Enliven our mornings, oh you macaroon.
Bring joy, and become the life of our beautiful evenings.
‘Organic Ceramic Plates’
Crystal blue glasses, fig-colored handles! Where am I to put my sacred food? I’m hardened by the power of your soft hands.
Cherish the view, cherish the wine. Beautiful shapes like a cardinal in the garden.
