CLIENT
Hugwo
DESIGN & MOTION GRAPHICS
Redon Cami
WHAT I DID
Voice
The voice taps into the culture and its traditions,
the guidelines I use ensure the voice will share
the personality of those who love and cherish their home.
Brand Language
The calmness of an ambiance. The joy of poetry.
I created a language that captures the identity of each
product and reflects the serenity that enlivens every home.
For the website, email comms, social media, and campaigns.
Every homeware brims with character. That’s why every story
is engraved in each unique product we craft.
Our statement pieces have been a part of the tradition since the old Japanese masters enrolled in their traditional craft, using such techniques to dine, admire, and enliven one’s home. They were cherished by masters and wealthy families who loved a statement piece and used to gift Hugwo for good luck and to bring wellness into their journey.
I captured the brand’s nature, quintessentially their unique character in an authentic tone and voice guidelines then rolled it across their product and web copy. The trickiest of all was condensing all its heritage and culture into its products’ history, and describing each product with emotion – without losing the history, charm, and cultural heritage.
For the beauty of one’s sake.
I carry you any-ware with you.
Our products hold ambitious quality concepts, handcrafted with Japanese mastery.
Translating the pure elements of the earth into unique statement
art pieces for your home.
To cherish, enjoy, dine and admire.
Beautiful and bold.
By working with natural materials and traditional craftsmanship. We source only the goods – from material preservation to treatment of pure materials.
