Generation Wealth Campaign

Client: Siebert Financial Corp.
Developed by Gebbia Media (In-house Agency) & TOML Collective

Siebert stepped into a new era of marketing with Generation Wealth — a campaign that reimagines how a 60-year-old financial firm can stay relevant in a culture shaped by Gen Z. Built in-house by Gebbia Media in collaboration with TOML Collective, it blends indulgence, digital culture, and financial empowerment into a fresh take on money and ambition.

I led the art direction and AI-driven visuals for the campaign, using a range of tools including Reve.AI, Midjourney, Kling, Higgsfield, Seedance Pro, and others. Each tool was applied for specific tasks such as image generation, refinement, animation, and enhancement to achieve a cohesive and high-quality visual outcome. The goal was to make finance feel modern, expressive, and culturally in tune — borrowing the visual energy of fashion and street culture rather than traditional finance imagery. I also used a range of tools to enhance and refine the visuals, ensuring high-quality image production throughout.

The campaign launched in July across US markets, expanding from digital and influencer activations to out-of-home placements in Miami, New York, and Los Angeles.