TOML Journal started as an internal idea—a way to document our creative work at TOML Collective. We wanted it to be more than just a journal. It’s also a space for research and development, where we share ideas, projects, and processes. A place to share case studies, explore ideas, and hopefully inspire other creatives along the way.

From the start, we knew the identity had to feel raw and in progress. Not polished or overly designed. More like a real notebook—scribbles, sketches, half-formed thoughts. The kind of space where ideas are allowed to take shape.

I led the art direction and research, pulling together references that reflected that energy. We leaned into the imperfections—handwriting, marked-up pages, a lo-fi texture.